Rinstagram or Finstagram?

NDM Story: Reinstagram or Finstagram?

Link: https://www.theguardian.com/technology/2016/sep/26/rinstagram-finstagram-instagram-accounts

Summary:

The article is about a woman who has two Instagram accounts, one for her travelling and another for her day-to-day life. She states that she lost the adrenaline to keep posting up more content, and eventually resulting in her privatising her account. She loves using Instagram due to all the throwback images she had shares which give memories of those times. A study across the British public stated that 3/4 of the people stated they had been lying about the way they portray them-self on social media. There have been people who have been successfully faking there lives with a few carefully constructed photographs. It is said that the public account is the more real account, and the private account is the representation of the fake lifestyle. One of the best quotes on this article: 

“We mostly have the freedom to represent ourselves in different ways. We do not always fully disclose. How we filter reality online is not that different to a conversation with a friend. Narratives of the self always contain an element of self-censorship.”

Statistics:

• 3/4 of the British public stated that they had lied about their social media portrayal
• 60% of people said that they feel inadequate with their daily lives

Own view:

This is very much true in today's society. Especially amongst the teens, I have grown knowing that people around me filter their photos on social media to make the photo much or to give a certain view point. For example, a woman taking a picture in a room with luxurious items is to state that she is rich, when in actuality she is taking a picture from a friends house. It is the way the user tries to manipulate the surroundings and make it clear of what type of angle and perception they want us (the viewer) to take from that picture. 

Are mobile phones changing the way we shop?

NDM Article: Mobile Changing The Way We Shop?

Link: http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html

Summary:

Mobile phones have taken over our social lives, working days and now it has conquered people's wallets. New research suggests that the majority of online shopping was done via smartphones and tablets. According to IMRG, they state that 51% of online shopping was done through a smart device rather than the traditional laptop/computer. A year before, it was 40%, this shows rapid growth in this area.Retailers have improved their online interface, making their online shopping sites easier to view. It suggests that technology is catching up with consumers demand for impulse buying. 

Statistics:

• 51% of online shopping is done on smart devices
• 40% was the figure during the previous year (same, for smart devices sch as tablet and phones)
• 66% of visits to retail sites during November to January was done through mobile devices
• The figure was 53% the previous year due to the number of visits to online retailers
•  

Own view:

I believe that it is true that us consumers demand a better and quicker system that matches our ability to purchase items. Like the article stated '...consumers demand for impulse buying' suggesting that technology has finally allowed consumers to shop like never before. And, I do mean, never before. The sheer evidence that retailers are changing their retailing site to match the consumers buying habits goes to show how strong this market is through hand held devices such as the tablet. In addition, I think that the laptop isn't necessarily out of date, but it is non longer the prime source of shopping as we can see from the stats above. The laptop/computer is simply now used more frequently for browsing and to retrieve information, where as a table is less stronger in this field.

NDM Case Study- Change in News

How Has News Changed Case Study

Ofcom report into news consumption:

Notes-

• The 4 main platforms that are being investigated are: television, radio, print and online
• Various sources were used when collecting the information, on of which was a news survey and a face-to-face survey of around 2921 people across the UK
• Other sources used; BARB, National Readership Survey, UKOM/comScrore
• 9/10 adults in the UK state that they follow the news, that's 89% (on any platform)
• 67% of adults state that T.V is their primary choice for news coverage
• Over the years, the percentage has dropped from 89% to 73% in 2014
• The number of people who use the internet for news has remained the same

Questions: 

1) What are the most popular platforms for audiences to access news and how has this changed in recent years?

Television is the most used platform for news access, with over 67% of adults stating that t.v is their source for news coverage. However, the percentage has dropped to 75% (2014), then a 3 point from to 78%. This was a comparison in the 2015 to the 2014 views. The internet usage for news purposes has remained the same since 2014. 40% of adults state that they use news newspapers to get their daily news.

2) How do different age demographics access news in the UK?

• 9/10 Adults follow the news
• Ages 55+ tend to view the news on T.V than any other platform
• 67% of adults state that TV is their primary source for news
• Ages 16-24 are less interactive with radio, T.V and newspapers, as well as 51% of 16 to 24 year-old's use TV for news information
• 44% of adults against 21% of younger demographic state they use newspapers
• 59% of the youth (16-24 yrs) use e-media platform for news information, whereas 23% of  the 55+ demographic use e-media for news

3) Does socio-economic status change attitudes to news? If so, how?

?

4) How many different sources of news are used on average? How does differ between different groups?

• the number of people have remained the same (2014)
• 44% of people use the news via TV
• 43% of those are internet users
• 34% of those are newspaper readers
• 60% of those are radio users (which is surprisingly a large figure, especially against the internet use)
• 48% view BBC news, and 27% view ITV news

Critical Autonomy: I believe there is a strong reason for why radio has gained a large percentage of  daily users than compared to the internet. I think that in today's society, there are much more youth drivers on the streets, as well as the continued existence of the older demographic driving. The radio is a feature which will obviously be used more regularly as there are more drivers on the roads as well as, the prime way for people to receive news, whether it be on BBC Extra or Kiss 100.

5) How has news consumption through television changed in recent years?

News consumption figures have been hit greatly by the introduction of e-media and other device introductions < my opinion

• The amount of hours people use to watch on average was 115 hours per week, the figure has drastically dropped by 7 hours in 2014 (previous hours was in 2013). 
• In total, ages 16-24 would watch a total of 25 hours of news per year (on average), 55+ age demographic would watch total 189 hours on average (per year)
• ITV is the younger demographics most popular source for news than compared to the older demographic
• 72% of adults tune in to watch BBC news

6) How much has news consumption through newspapers declined since 2005?

• Audience purchases/interactivity with newspapers have gone down (decreased) since 2005, by 27%
• There used to be 72% of newspaper readers before and during 2005, since 2014 there has been 45% of readers for newspapers (including broadsheets)
• The Sun was the more dominant newspaper out of The Daily Mirror and Daily Mail, with over 20% readers

Critical Autonomy: I do believe that part of the reason why The Sun has more of a market share than other newspapers is because of their page 3 exclusive. It has caused the boom of many readers int he past, and they may have loyal readers (male dominant). 

7) How does newspaper reach differ by age group?

• 16-24 year old's are likely to read The Sun by 27%
• The Metro would receive 25%
• 15% of the older demographic state that they read The Sun, which leaves 5% of the same demographic viewing The Metro

Critical Autonomy: Like the previous statement, since the internet allows age restricted content to be viewed much easier, and the youth are the ones that use the internet the most, they may use this restricted content. And, the correlation between The Sun views and restricted content is page 3. 

8) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?

• The Sun is the most used paper, with over 20% of the market share
• The Daily Mail is also a well used paper, with over 5.5 million readers on both media platforms

9) How does online news consumption differ for age, gender and socio-economic status?



10) What percentage of people use social media to access news? How does this differ by age and socio-economic status?

• 61% of 16 to 24 yearolds use the internet to get their news
• 26% of 55+ demographic get their news from the e-media platform

11) What percentage of users only use social media sites for their news?

• There is approximately 43% of users that use the internet for news related content

12) What are the most popular online sites for news?

• Top viewed news site is obviously BBC News, with over 56%
• 29% are viewed on Facebook
• 26% use Google for news updates (news section)

13) What percentage of 16-24 year olds access news mostly from social media?

• 43% of 16-24 yearolds use the news through social media 

14) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?

• Apps are the most popular form of access to these forms of content with 36%, meaning that smartphones is now considered one of the dominant e-media devices
• 27% type in what they are looking for via a search engine like Google
• 28% state they follow a link the see on social media, or have received one from a friend

New/digital media: audience and institution

15) What are the benefits for audiences from the changes new and digital media have had on the news industry?

The benefits for audiences is that it has allowed news to be delivered and presented much quicker than ever before. When an event has happened recently (within the last few hours), the news and digital media will automatically deliver that story, whereas it would take one day for a news paper to cover that story due to printing etc. In addition, the new and digital media allows news to be accessed for free, giving people more power on where they can get their news from, instead previously majority of the news papers had prices on them, making people having to buy it.

16) What are the benefits for institutions from the changes new and digital media have had on the news industry?

Institutions have gained a lot as well from the development in new and digital media for example, the wider audience market that previously. This is shown with The Daily Metro of receiving 5.5 million active readers on both platforms. It goes to show how much the e-media can provide for these institutions, as they get a much bigger reader base than they ever did. In addition, they can still make revenue after they print their one paper a day, and that is through their online news page, making them one step ahead of the game as well when previously they weren't. 

17) What are the downsides for audiences as a result of new and digital media in news?

New and digital media is not formulated by one person, it is made up on millions of users (people) world wide, and the stories and news they share for public reading is based off of their perception. For example, there were a few videos of police brutality, although this is very much true, the video seems to generate in a non-american's mind (such as myself) that all american police are brutal. When in fact, a few days later, a black man (during a protest) goes out of the crowd to hug a police officer and supports them. It shows how one side of the argument will be shown first and then the other side will be shown later one, giving people the unrealistic assumptions on the story. News institutions go through hours and hours of research to ensure that their view and article is unbiased (maybe not all, BBC certainly does), making these forms of news much reliable that the internet.

18) What are the downsides for institutions as a result of new and digital media in news?

Institutions that operated via printing out papers, have now days lost a lot of revenue since the birth of the 3rd e-media platform. Simply, because they charge for their papers which people can now find online for no extra cost and secondly, they print one paper a day, whereas the internet constantly updates on a daily basis, capturing the story today for the institution to print tomorrow. People today, want news and facts fast and the current news press's aren't giving the audience what they want, but the internet is. 

19) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I believe that the audience have benefited a lot from this development. It is now, that audience's have gained the power instead of the institutions. This was because, previously there was only newspapers that gave news to people, and therefore they had no choice but to pay in order to get the news they demanded. This showed how much power institutions had over their audience, it was as if they were forcing them to purchase a paper as it was considered a necessity. 

NDM Baseline Assessment Learner Response

NDM Learner Response

WWW & EBI's:

WWW: This is an impressive essay- really enjoyable to read with clear critical autonomy coming through.

EBI: You need to sharpen some of your points and develop stronger, more powerful and detailed examples.

- I'd like to see the other side of the argument explored in more depth: that institutions have retained much of the power in the media. 

Paragraph write-up:

On the other hand, we do see the other half of the spectrum where NDM hasn't done as much as compared to print and broadcast. NDM is full of people who share their own views and perceptions on any story they feel like and the story/article they read about, is based on their perception, whereas broadcast platform such as the BBC are unbiased and give a fair view of the subject. This makes the audience more split with whom to trust. However, it is said that when it comes to political news, people refer to watch the news such as the BBC than compared to the NDM, simply because of the biased views people on NDM have on these subjects. It is said that BBC experienced high level of people watching the BBC during the EU Referendum. This clearly shows the lack of trust people have for NDM and trust the news more than online. On the internet, i cam across many blogs and sites where the writer is simply expressing their opinions and which side they are voting for. This isn't of much help for society as something like the referendum is very serious and people need an unbiased view on it; which the BBC can offer.

In addition, non-NDM institutions have had the ability of holding on to their audience's through the era of the e-media platform. TV now days are changing their content in order to maintain their audience base. Shows such as, The Flash, Agents of Shield and many more sows are all put in place to keep revenue generating as well as audience maintaining. NDM, doesn't have that power to large extent, as it is up to the user on what they want to find out. Te internet is not subjected to a singular thing which is why people may like broadcast as it is subjected around entertainment. In addition, news papers often have exclusive news about a particular subject matter, for example when Brad Pit and Angelina Jolie split up, they interviewed Jenifer Aniston. This shows how non-NDM institution know how to take up their power by using a story that many people know and making it exclusive to their own, making audiences want to buy newspapers only to hear about that news. 

Overall, I do believe that to some extent, that the non-NDM platforms do try and maintain their audience to an extent. Programmes such as The Great British Bake-off had received over 10 million views. This is a number subjected to one programme out of a hundred. This clearly shows how the institutions like the BBC now how to keep hold of and attract audiences into viewing their content. 

Google investing into YouTube Creators

$1 Million to be invested into YouTube's Creators Platform



Link: 

https://www.theguardian.com/media/2016/sep/22/google-youtube-creators-for-change-youtubers

Summary:

Google is finding $1 Million into helping inspiring YouTuber's with grants for production resources, tackling social issues as well as to encourage tolerance. The new programme will kick off featuring 6 famous YouTuber's. This starts with the UK YouTube comedian Hamza Arshad, who was well known over the world by his most popular YouTube comedy series; Diary of a BadMan. The money will be divided amongst the 6 YouTuber's, so that it can help them encourage the youth to follow good. The video featured on the article shows the journey that Hamza has come across from being a YouTuber. Due to the recent events of terrorism, his YouTube videos have made the youth more self aware, and is against radicalism. He is seen as one of the most effective tools against radicalism. The YouTube spokesman said that they wanted to challenge the negative stereotypes of the internet and that it is known for distrust and fuelling division, by doing this scheme, it shows the bright side of the internet and the changes it can do to the audience.

Statistics:

$1 Million to be spent on the scheme


Own view:

I do believe that YouTube content creators are as, if not, more powerful and influential than compared to actual celebrities. Gaining millions of views on their videos shows they have an active fan-base and people who look up to them. This is something that TV currently isn't successful at anymore, as celebs are being outnumbered by these content creators. The link to NDM is that, the digital platform is the step forward when it comes to preventing the youth to do radical things and this scheme is in corporation with that. In addition, YouTube is essentially the new TV, in the sense that it is regularly watched by audiences and hours are spent daily watching videos.

Windscreen Smashing Video

Second Windscreen Smashing Article

Link: 

https://www.theguardian.com/uk-news/2016/sep/21/second-video-of-windscreen-smashing-policeman-appears

Summary:

This article shows a clip of a young black male who has been accused by a fellow police officer that he has in fact stolen the motorbike. This accusation was based off of what the male looked like (ethnicity) as well as the clothes he was wearing. Majority of the article was talking about the previous video of the police smashing the young man's car screen, and doesn't really elaborate on this video.

Statistics:

Second incident involving a young black teenager

Own view:

Your probably wondering "What's this article got to do with New and Digital Media"? Well, this article is a video clip of a reported Police officer smashing (yet again another) black man's screen. This is non-mediated footage and has been captured on a phone, showing the sheer power and importance of the new digital platform when it comes to news. Like I said previously (in the summary section), the young man was accused simply because of what he looked like. In today's society, if a person would see a man in a suit dragging his motorbike across the street, nobody will suspect him. I do think to an extent that the police was going with societies perception of such situations rather than racial reasons. However, it is the second time black male has been accused of crime by police officers this month, and has made it to a news page.

Although this article isn't about New and Digital Media, I wanted to create my own link with this article to NDM. That is, the help of mobile phones. It is evident from this article, that mobile phone footage is footage that actually gets viral and reaches a lot of people quicker. Quicker than normal news story headlines. This is because it is a news story that hasn't been mediated in anyway and is real. People can relate to it as well as thank that such devices exist. Because if it weren't for this footage, suspicion on the current British police force wouldn't have been questioned; until now. 

Snapchat TV

Snapchat TV:

Snapchat story: https://www.theguardian.com/media/2016/sep/09/snapchat-weekly-football-tv-show-copa90-bleacher-report

Summary:

Snapchat are attempting to do a weekly TV show made by a digital football network known as Copa90. The head of Copa90 states that the new show will not be anything like 'telly' and will be true to the Snapchat users experience. The business has gone across multi-platforms such as Facebook, Instagram and YouTube. The new stream will happen every week on Bleacher reports Snapchat on Sunday throughout the football season. Snapchat are aware of its football fanatic users and want to maintain as well as gain more users by developing this online series. Snapchat also launched its own show known as Good Luck America, which is about the US elections. Snapchat users are becoming ever more used to and engaging with video/visual content on the platform.

Stats:

·                     11,000,000 global subscribers

·                     10 million daily active users were watching Snapchat's Rio Olympics coverage

·                     Snapchat to recieve £10 billion in revenue due to this

Own view:

In my opinion I think Snapchat is changing the face of social networking, similarly to how Facebook were the pioneers of online chats. Snapchat have introduced a feature that offers what TV doesn't, which is interacting with the youth culture. Snapchat has basically found a well loved TV series, that gained millions of people, but was dying out. Snapchat re-invented this series and revived it in a way that will regain the audience that was missing. Snapchat is making with the trend, the trend that the youth are the next audience for visual and video content and not TV.

NDM Case Study Introduction

Case Study Introduction

News Institution Research:

The Guardian-

• Owned by Scott Trust Limited
• Founded in 1821 and replaced the times famous paper known as "Manchester Observer"
• Sister newspapers include: The Observer and The Guardian Weekly
• Any profits made from The Guardian is reinvested into journalism rather than the shareholders. 
• The newspapers online edition was the 5th most read paper read online in 2014, whereas it produced only 180,000 print copies of the paper.
• Right wing news paper
• Demographic is 40-80 years of a male dominated gender with a 60% male and 40% female.

ITV-

• ITV was first launched in 1955 and replaced the Channel 3 button on remotes
• Broadcast channel exclusively to broadcast
• Hold TV's most famous celebrities as well as duo's such as Simon Cowell as well as, Ant and Dec
• It is an independent TV under the ITA (TV Authority)
• Audience share: 13.27%

BBC-

• Non-bias system
• Funded by the TV licence in which the entire country should pay for in order to access the internet and watch BBC programmes
• Founded in 1922 (nearly 100 years ago)
• Has a public remit that it ensure to follow: Educate, Inform and Entertain
• It is known as the older national broadcasting station
• It is also the largest in the world by holding over 21,000 employees
• The BBC has established itself under The Royal Charter and is under the agreement with secretary of the state
• Makes over £5.1 Billion

Metro-

• The third most used paper in 2016
• Has over 1.5 million readers
• Is a free news paper, given to workers who go through the underground (trains)
• Has gained a constant number of people to read the news paper

The Sun-

• The most ranked news paper in the UK
• The Sun is a tablid news paper that is sold in th UK and in Ireland since 1964
• The Sun had sold over 2.2 million copies in 2014 which was slightly under The Daily Mail
• Audience has declined dramatically over the years
• Has under 2 million readers
• Audience had declined by 300,000 people during 2015, likely cause of this could be the end of page 3
• The paper had received a daily proportion of 5.5. million daily readers
• The demographic is very much male dominated with a 59% male and a 41% female audience (this could show that page 3 had made the male figures slightly more higher than female ratings)

The Impact of Google:

1) Why has GOOGLE led to the decline of the news paper industry?:

Google is an innovative experience that is homed by the internet. Google has allowed the possibility of user interaction and data transferring. This makes it easier for data and information to be delivered to a wide audience much quicker, by typing what you are looking for. Due to the huge user base on Google, there is over 50 million different pages, each holding new information for other users to get hold of. Despite its unlimited possibility of delivering information, it has taken a lot of revenue and audiences from the newspaper industry. People can now find the same quality and information quicker and more efficiently than compared to receiving a newspaper. Google has created the convenience that people have demanded for a long time. People can now search for information they require without having to go into their local store to buy a news paper. In addition, information on Google is free, meaning that the hard work and effort journalists do to find a story, can already be on Google before the paper has even been published, which has led to avast decline in the newspaper industry.

2) Statistics:

• Google had gained over $40 billion during their growth in the year 2000, and has lead to a decline in the ad revenue that news papers (during the rise of Google) suffered tremendous ad revenue loss. 
• $60 billion was lost from the news paper industry due to not making enough ad revenue, instead that revenue went on to the e-media platform, where Google was held. 

3) Personal autonomy of GOOGLE to blame:

I don't think Google is to blame for the downfall of the newspaper industry. Like the article said, it is the sites that have been developed within Google that are to blame. Google is simply a house that holds all these sites in place, anyone can make a site and share information. Google is just allowing for a wider user interaction hub.

4) Comments of other people:

"You can’t single out Google just because it’s the largest digital company. Patch, for example, invested hundreds of millions into journalism in the US and continues to search for the model that will work going forward. There are many who are investing in the future of journalism".

I do believe that majority of people are taking a stab at Google simply because they are a multi-million business that operates under a lot of power. People attempt to downgrade businesses that are doing extremely successful and tend to criticise them more than praising them. Yes, of course I believe that Google has played some part in the impact of the news paper industry, but what about the other search engines? Bing? Yahoo? Firefox? Nobody questions those search engines, its because they aren't as successful as compared to Google even though those engines have the same level of content that Google holds, nobody questions that. 

Ant and Dec's £30 million deal

Ant and Dec's £30 million deal

Ant and Dec story: https://www.theguardian.com/media/2016/sep/07/and-dec-close-signing-30m-deal-itv

Summary:

ITV are trying to keep and 'lock' its famous celebs and TV presenters to stay and work for the programme for another 3 years. This deal hits 18 years of Ant and Dec working for ITV, and the duo have gained 20% more revenue than they normally do. ITV's has the potential to make £10 billion within the next three years, and so they want to ensure this potential makes its way by locking in famous faces such as the Geordie duo. New rivals to ITV, such as Amazon and Netflix are on the horizon. Due to this deal, Ant and Dec have put on hold an upcoming offers from Amazon and Netflix. ITV seem worried that they may end up like the BBC where Richard Hammond and the other Top Gear presenters moved to the rival company; Amazon. Another deal has taken place with another celebrity- Simon Cowell has been given £150 million for a three year deal to remain in X factor and BGT until 2019. ITV have suffered from a slump in ratings and hasn't hit this low for 10 years. 

Stats:

• Ant and Dec- £30 million
• Simon Cowell- £150 million
• 10 year decline in ratings
• 20% increase in revenue for Ant and Dec since the previous years

Own view:

I believe by judging form this statement, that TV channels are in trouble. They believe that the reason for their success is because of these successful faces such as Ant and Dec. Thus leading to, a contract being pulled out in order to ensure an audience for the next 3 years as TV is slowly dying out amongst the youth.