Tuesday 31 January 2017

Media Conference Notes

MM Conference Notes

How to be creative- 7 tips from the front line:

1) Volunteer- getting involved
2) Circles
3) Beachcombing
4)No one comes from nowhere
5) Put everything in to everything (but life is not a meritocracy)
6) Don't wait to be invited to dance
7) The day after you finish, what do you do?

The UK Script Writers Survival Handbook - Time Clague

Chucklefish Games:
  • Long road
  • Mixed Media
  • Internship
  • Apps
  • Kickstarter
  • Steam
  • Disney
Sports Journalism:
  • Seek new information
  • Be prepared
  • Believe in yourself
  • BE YOURSELF
  • Sports media has a lack of diversity
  • Diversity offers better range of viewers and perspectives
  • Challenge respectfully
  • Stay true to your own values
Young Film Makers Panel:

  • NFTS
  • Ravensbourne
  • National TV school
  • Internship will have tasks given such as, "create a commercial advert..."
Advice-
  • gain a living
  • do a unit in film
  • highest standard- push yourself
  • mistakes are key
  • DO IT!
Media Democracy:

  • "Increasing control" of all media by a few corporations
  • "The economic crisis, vicious spending cuts"
  • "Social, cultural, economic and institutional racism"
  • Educational exclusion/social fragmentation
Sites of socialisation-
  • Family, media and social/college
  • Families/schools which encourage a wide range of media consumption and greater amount of debate.
  • Youth voice
  • A very limited range of ideological positions (Goffman) and imaginaries (Taylor)
  • Traditional media is still big tools in young people's lives
Tony Garnett:
  • Person- sense of producer
  • Ordinary working people- ordinary citizens
  • Each film shows truth- but not 'the truth'
  • each film is political- how we choose our thoughts to live together
  • research-facts-out in to the world- film
  • belief
  • create a creative environment for yourself (inside)

Sunday 29 January 2017

Post-colonialism: final blog task

Post-colonialism #2


1) Summarise the three theorists we have looked at: Alvarado, Fanon and Said.
  • Alverado- shows the themes in racial representation such as, exotic, poverty, comedy and humorous
  • Fanon- shows the impact of the race and what they were forced to commit to such as, infantilize, primitivize, decivilize and essentalize.
  • Said- shows the representations across all texts regarding the conflict between East and West and how they are represented in modern media (across all platforms).

2) Watch the opening of Yasmin (2004) again. Does it offer a positive or negative view of British Muslims? To what extent does it reinforce or challenge Edward Said's theory of Orientalism - that the west is superior to the exotic or uncivilised east?

The opening 10 minutes shows a very negative representation of British Muslims. It reinforces Said's theory of orientation as the clashes between the east and the west is clearly evident throughout this clip. The police officers represent the west force and Yasmin herself represents the east force. Moreover, we even see racial discrimination against the family, evident when the father is clearing up the graffiti made to his garage. It really shows how British culture has created an uncivilised picture of the British Muslims in this video.

3) Finally, choose THREE clips for EACH of the theorists and explain how you could apply that theory to the clip. Pick a selection of clips on YouTube from TV, film, music video or advertising and embed them in your blog before writing your analysis under each clip. Note: this means you need NINE clips in total on this blogpost.


Said

The above scene is from the film Taken. The reason why I chose this film/scene for Said's theory is because the main idea between east and west, is a key part in this film. The main actor (played by Liam Neeson) presents an American force who goes and hunts down east force; Albanians. This film is classic film structure, making American characters the protagonist and the foreigners the villains, which follows Said's theory nicely. 



This scene is from the film West Is West and the reason why this clip follows Said's theory is because it shows the contrast between the west (shown in the young boy's nature), and the father (a modern eastern male). It shows how the west has dominated some peoples perceptions and has become their new identity.


This film is critically acclaimed for it ideologies and patriarchal perception of America. The main theme shown throughout this film is the positive perception of America (shown by the sniper) and how it stands for a sense of peace, and the east is a place that is corrupted and required the aid of the west in order to aid them in such conflict.

Alverado

The reason why I chose Top Boy for Alverdo is because of the sheer representation of the black community and how it follows the generic stereotype. We see people taking drugs and wearing hoodies which follow one of Averado's factor of dangerous. 


The reason why this film/scene is linked to Alverado's theory is because the Rush Hour franchise is very much a comedic and action-packed movie, and one of the factors in Alverado's theory is the use of 'comedy'. This factor is clearly evident in the character of James Carter (played by Chris Tucker) as he is clearly seen to be elevating the humour within the scene and follows this part of Alverado's theory.



This scene is similar to the Rush Hour scene as it shows a black character being used as a comedic element of the scene. We see Sergeant Epps (played Tyrese Gibson) use inappropriate language to bring a less serious tone to the scene as it contrasts with the scene that is happening; a war (which is meant to be a serious scene, but isn't).

Fanon

This music video presents the youth similar to Alverado, however taps in to one of Fanon's key points of 'decivilized' as the youth in the video above show the sheer horrors of the youth as well as being 'primitive' which is another one of Fanon's factors.


This film is very much associated with the rivalry that the black community had against police officers and their brutality. However, this scene shows a black police officer (juxtaposing the typical black male) and pretends to put on a 'white mask' as he treats other black people the same way white people would do.

Post-colonialism

Post-colonialism


1) List FIVE films, FIVE TV programmes and FIVE online-only productions that are discussed in the article.


Film:
  • Kindulthood
  • Anuvahood
  • Bullet Boy
  • Star Trek
  • Ill Manors
TV:
  • Dr Who
  • Top Boy
  • Luther
  • 55 Degrees North
  • Goodness Gracious Me
Online-only productions:
  • 3 Non-Blondes
  • The Ryan Sisters
  • All About The Mckenzies 
  • Venus Vs Mars
2) Watch Destiny Ekaragha's clips above (more of her work is available on her website, including the short film The Park). To what extent can we apply Alvarado's and Fanon's theories to these films? Do they reinforce or subvert typical black stereotypes in British film and TV? Refer to specific scenes and events in the clips in answering this question and aim for at least 350 words.

I believe that Destiny's films do agree with both Alverado and Fanon's theories. This is because in both clips the representation of black people is presented by stereotypical and does have connotations of a negative portrayal. For example, in the trailer for 'Gone Too Far' we see the long lost brother come out of the car wearing scruffy clothes and is generally a pure example of an African stereotype- someone who wears poor clothing etc. In addition, the use of the accent that the character speaks in, is used for more comedic purposes which fits in with Alverado's theory. In, 'Tight Jeans', it is more ambiguous in terms of black representation. This is because the clip seemed to be subverting the stereotype as the characters aren't the typical African males. It is more to do with what they say and their ideologies that fit in with the theorists. For example, exotic factor is presented during Marcus's speech about how black people were enslaves, as he begins talking about the beauty of Africa etc.

Friday 27 January 2017

NDM: Snapchat cracks down on risque images and fake news

Snapchat cracks down on risque images and fake news

Snapchat Discover homescreen.
Link: https://www.theguardian.com/technology/2017/jan/24/snapchat-cracks-down-on-soft-porn-and-fake-news

Summary;

Snapchat are tightening up its guidelines on its Discovery Service banning the posting of risque images without editorial proof. In other words, they are restricting the ability for information to be spread across their service unless been proven true by editors etc. This will lead to a more positive environment amongst snapchat users as they feel safer to consume the information their receive via this online service.

Statistics:

  •  the app bars children from under 13 from making accounts
  • allows 13- to 17-year-olds on the service
Own view:

I believe this is more than  just keeping their service safe from fake news. I believe this to be a more competitive approach to gain more users. Snapchat are creating this image of dedication that their user base 'comes first' and is something Facebook hasn't been doing. Facebook are struggling in the fake news conspiracy and this gives Snapchat the competitive advantage to take those Facebook users on to their platform by representing themselves as the opposite of Facebook- people to will try everything to make sure audiences don't consume false information, is the image that Snapchat are showing. Therefore, I believe this to be more of a competitive approach to rival Facebook as they have slightly dipped in user volumes since the outbreak of fake news.

Friday 20 January 2017

Media Mock LR

Learner Response

1)

WWW: You cover a variety of different points and arguments and generally stay focused on the question.

EBI: Far more examples and theory required

LR section:

2) I think that my current essay is standing in the Level 3 bracket. This is because my essay doesn't really go sophisticated in to the question and rather touches on points and doesn't go in extreme detail. Furthermore, there wasn't a range of examples used in the essay such as the NDM news stories, and should be required for the next mock. For the Level 4 bracket, there needs to be a range of theorists and theories mentioned which to some extent I did include, but didn't embed either enough, or haven't credited the theorist appropriately.

3) I had outline quite a lot on how NDM has allowed audience members to participate more frequently with one another than ever before- the idea of social. However, I didn't use much of my own NDM stories to back-up my point. Things such as Facebook and Twitter having large numbers of user base etc. There was not a lot of emphasis on democracy in the essay, which is what the report clearly needs in order to attain the higher level.

4)

  • Range of examples from NDM were used
  • Theories- Hegemony
  • A much more improved and engaging conclusion which essentially wraps all the points nicely

5) Re-write one paragraph from the essay and should aim to fill in all the points required for a Level 4 answer:

One reason why the impact of new and digital media is democratic is because consumers can now have more power, and can therefore take on big name media conglomerates than compared to previously. This was because before the birth of the internet, large institutions such as news companies would abuse their power and inflict their ideologies and values in to the minds of their consumers, such as The Sun having a right wing belief will largely be in favour of the current conservative government and would publish endless positive news about it rather than criticise it like left wing papers. This in turn dumb[s]-down audience as they cannot really challenge the elite and accept it as common sense, which fits nicely with hegemony. News papers whether in favour or against a certain thing, will be treated as common sense to the consumer base and therefore there will be no challenging the elite, rather just accepting their values and beliefs. Society was essentially Marxist before the internet, where society was controlled by the elite and those at the bottom of the hierarchy would not challenge them and stay silent; consuming all the content thrown at them. However, now the internet has given society a much greater authority than they previously had, like Aleks Krotski once said "the great leveller" which is what the internet has clearly done. It shows how much the internet has done in preventing the elite and powerful from abusing society as it has created a platform where everyone's voice can be heard and not just those in power.

Thursday 19 January 2017

NDM: Facebook hires TV journalist Campbell Brown as media liaison after fake news fallout

Facebook hires TV journalist Campbell Brown as media liaison after fake news fallout


facebook fake news
Link: https://www.theguardian.com/technology/2017/jan/06/facebook-hires-campbell-brown-media-partnerships

Summary:

Facebook has hired former CNN anchor Campbell Brown to help build better relations with news organisations in the wake of the fake news scandal. Facebook has essentially hired people who have been veterans in the news paper industry such as editors etc, to help them with the fake news scandal as these professionals know how to tackle the situation.

Statistics:
  • No statistics in this article 
Own view:

I believe this is a temporary solution to the news crisis as it gives journalists who have lost their jobs the opportunity to do their jobs once more. This scandal of fake news has essentially shun light on to the people who have been negatively affected with the news paper industry and this is a chance for them to do something that will contribute to everyone.

NDM: Popular newspapers suffer greater circulation falls than qualities

Popular newspapers suffer greater circulation falls than qualities

Papers for sale, but fewer want to buy them.
Link: https://www.theguardian.com/media/greenslade/2017/jan/19/popular-newspapers-suffer-greater-circulation-falls-than-qualities

Summary:

This article is about the numbers showing the drastic dip in news paper purchases. News institutions such as The Sun, The Times, The Mirror and the Daily Star have all seen enormous decrease in the percentage of sales last year.

Statistics:


  • The Daily Express, for example, sold an average of 391,626 copies a day in December 2016, down by 2.3% on the same month the year before.
  •  Daily Star (which boasts every day of being 20p cheaper than the 50p Sun), was down by 2.5% to 440,471.
  • The Daily Mirror was the largest year-on-year faller, down by 11.7% to an average daily sale of just 716,923 copies.
  • Sun did much better: down by 10.5% to 1,611,464. 
  • Times, with a 9.2% rise over the year to record a total sale of 446,164 (including bulks)
Own view:

It has been like this ever since the internet broke out, where people found the feature to share information world wide without having to pay for it first. Social media has a big part to play as it connects people from various places and is where news is first broken out, as people involved with the situation generally post something on social media. This has lead to the importance of paying for news to become invalid and free. There is no way that people would pay for a physical copy of a news paper where they can get a digital copy for free. There is this form of contradictory through-out the news paper industry as on one hand they are dying, and on the other they hold the keys to change it but aren't doing anything about it. 

Sunday 15 January 2017

Identities and the Media: Reading the riots

MM38 page 5


  • How did the language and selection of images in the coverage create a particular representation of young people? 
The selection of language and images all show a negative representation of the youth and a positive view of the police. The youth are presented as 'hooligans' and the police being presented as the 'courageous heroes'. The selection of a car being set on fire with the young man looking at the camera gives off the impression of danger and invasion which really delivers a negative portrayal of the youth. 
  • Why does David Buckingham mention Owen Jones and his work Chavs: the demonisation of the working class?
David Buckingham believes that there is some sort of 'class dimensions' to these representations. The fact that the editors and those who are giving information are politicians show that there is a large quantity of info being taken from working class people, and not people from the lower class. By mentioning his book 'Chavs: the demonisation of the working class' he points to a new emergence of class contempt in modern Britain. 
  • What is the typical representation of young people – and teenage boys in particular? What did the 2005 IPSOS/MORI survey find?
  1. 40% of newspaper articles were featuring young people focused on violence, crime and anti-social behaviour. 
  2. 71% could be said to have been negatively presented
  • How can Stanley Cohen’s work on Moral Panic be linked to the coverage of the riots?
Adults especially will develop a sense of moral panic as they will believe their children will be influenced to do such things. Moreover, it develops stereotypes of the youth and will create false judgement in societies minds; people will begin to fear the youth.
  • What elements of the media and popular culture were blamed for the riots?
The few that were mentioned were content such as rap music and video games. These essentially carry a similar motif, in this case it is violence. We see gang members holding weapons with their faces covered, and in games there are large quantity of those that are FPS. Therefore, the media is essentially using the hypodermic needle model to inject such ideologies that games and rap music are to blame for the outbreak of the riots- which it wasn't.
  • The riots generated a huge amount of comment and opinion - both in mainstream and social media. How can the two-step flow theory be linked to the coverage of the riots?
The two-step flow model is essentially figure heads (people who are famous) who have a lot of followers, and when a situation is out, their followers essentially believe it the same way as the person does. Essentially people in the news or critics etc, people who have big names on social media or in society (like David Beckham) if they share their opinions on the riots, those who desire them, or in general are big followers will see the situation as they do. 
  • Alternatively, how might media scholars like Henry Jenkins view the 'tsunami' of blogs, forums and social media comments? Do you agree that this shows the democratisation of the media?
Henry Jenkins argues that there is no longer the 'elite' controlling the media and how the system has changed. Essentially what she is getting at here, is that those who had less power (society) are now those in power and control the way in which news is consumed and how much of it can be spread around.  
  • What were the right-wing responses to the causes of the riots?
Right wing would want to push the youth out of society, where they don't have any focus from society and are essentially forgotten about. They generally approach such matters with a reaction, meaning it is something that is challenging them rather than them listening to what the rioters have to say. 
  • What were the left-wing responses to the causes of the riots?
A left wing response would be to held and aid those who are unfortunate to not be able to make a change due to the way the elite has portrayed them. They will rather try to reform those who have been given an injustice treatment and give them a second chance to change things.
  • What are your OWN views on the main causes of the riots?
I believe that people had their own and individual reasons for why they participated in the riots. However one of the more stronger arguments is the 'lock-off' of the youth from society. This has been evident through Plan B's TED X lecture where he actually addresses the issue and the behind the scenes impact that the riots had on the youth- which included people's reasons for rioting. One of the reasons was the fact that community centres were being shut down by the government and being spent on other things (more important things). This made the youth feel silenced and shun out of society and the riots brought about a way for the youth to show their issues through the violence they presented on TV.
  • How can capitalism be blamed for the riots? What media theory (from our new/digital media unit) can this be linked to?
The media and the government are controlled by iconic and powerful figure heads who have a powerful voice, the media essentially spreads this authority across the country to brig about fear. The elite such as the prime minister and politicians have always slammed down the youth and degrades them which in turn gives them a  negative representation. This forces the youth the accept that ideology and therefore start living up to it, which makes society believe that the elite were right. 

  • Were people involved in the riots given a voice in the media to explain their participation?
I don't think that those involved in the riots were given a voice, they were mostly silenced by the elite, such as the government and those in power. The whole blame was put on the youth despite there being a low percentage of ages 18 and below actually being part of the riots. The media and governments were all crating this sense of 'blame' on the youth which really lowered the voices of those who tried to rise up and challenge those views. Instead the youth had to believe that they were to blame since society believes that, that is the case. 
The article states that the way the police approached the protest is what made it change from being a peaceful protest to a violent one, where people (rioters) were essentially forced to fight back at the way they were being treated by police officers. Those who had interviews with the Guardian stated they already had a massive hatred for the police and that's why they took to the riots to have an opportunity to attack them. 
  • What is your own opinion on the riots? Do you have sympathy with those involved or do you believe strong prison sentences are the right approach to prevent such events happening in future?
I don't think that strong prison sentences it the right approach to prevent such events from happening. This is because the police and those who want to serve justice should try to distinguish between those who participated in the riots for 'fun' and those who had a 'moral reason'. Depending on the reason would be the most appropriate method as those who participated just to create violence are those who made the riots more violent than it needed to be, otherwise it wouldn't of been to this extent.

Thursday 12 January 2017

NDM: Film and TV ​streaming and downloads overtake DVD sales for first time



Film and TV ​streaming and downloads overtake DVD sales for first time

Star Wars: The Force Awakens was the biggest seller of 2016 with 2.3m sales.
Link: https://www.theguardian.com/media/2017/jan/05/film-and-tv-streaming-and-downloads-overtake-dvd-sales-for-first-time-netflix-amazon-uk

Summary:

Britain has been having a growing demand for streaming service from places such as Netflix and Amazon and has out-run DVD sales. Total revenue for TV or any stream service was up to $6 billion, whereas DVD sales were up to £1 billion last year. It is said that the biggest DVD to be sold the most is J.J Abrams Star Wars: The Force Awakens which had sold over 2.3 million copies. 

Statistics:
  • The rise in popularity of paying for TV content helped power total UK revenue from music, TV shows, films and video games to a record £6.3bn last year
  • Total revenues from digital video – which includes services such as Apple’s iTunes as well as Sky’s store and Now TV – surged almost 23% to £1.3bn last year.
  • The digital boost came as high street sales of DVDs and Blu-ray discs fell 17% to £894m 
  • Total revenue from physical and digital sales rose 2.2% to £2.25bn
  • biggest seller of the year Star Wars: The Force Awakens with sales of 2.3m


Own view:

I do think that there has been a major 'kill off' of the DVD industry where there is practically no people purchasing them to watch films or listen to music. I do think that now days, DVD/CD's are useless for the music industry as there are rarely anybody who uses a stereo as they can listen to music via phones and spotify for free. In addition, the necessity of getting a hard copy of a film is very much still in the air, but that generally happens if the movie is good like Star Wars. People would rather purchase them for download simply due to convenience, this is apparent with Sky's stream service where one can pre-order a cinema film and download it when it comes out, instead of having to go to the store to buy a hard copy. Finally, I do think that the DVD industry will be alive only with the video game industry. People are still hating the idea to use the internet to download a game off of the game store as it normally takes 24+ hours to download, as opposed to a DVD copy which will take 5-10 hours to download. People who play video games very much prefer DVD as it is quicker to download and really depends on the current state of the internet provider as it take a long time to download a full game.

NDM: Snapchat to set up main international hub in UK

Snapchat to set up main international hub in UK

Snap Inc says more than 60% of British smartphone users aged between 13 and 34 use Snapchat.
Link: https://www.theguardian.com/technology/2017/jan/10/snapchat-snap-inc-international-hub-uk







Summary:

Snap Inc has announced it will be setting up a main international hub in the UK. Its main purpose for moving is the confidence in British tech. Snap Inc have claimed that they chose Britain above other nations because it has a creative industry. 

Statistics: 
  • There are more than 10 million daily Snapchatters in the UK
  • Snapchat's user base is with a stated user base of over 150m
  • Facebook and Twitter, with a billion and 350 million users
  • The company says more than 60% of British smartphone users aged between 13 and 34 are Snapchatters

Own view:

I believe that there is more to it than just trying to avoid tax like other big names corporations. I think that Snap Inc have an actual method of trying to do something with the resources that Britain can offer, like its creative industries and people. Snap Inc have taken it forward for other institutions to follow, that it is the skills and creative aspect of the country that matters, and not the low tax imposers. 


Friday 6 January 2017

NDM: Online shopping drives John Lewis sales as high street stores suffer

Online shopping drives John Lewis sales as high street stores suffer

i.bearhare.jpg

Link: http://www.independent.co.uk/news/business/news/online-shopping-drives-john-lewis-sales-as-high-street-stores-suffer-9033163.html

Summary: 

This article is showing that the online version of John Lewis is outrunning their high street stores revenue, meaning consumers are not being active when shopping. By this it means simply that, consumers are no longer taking the time to travel to these high street stores, and do the majority of their shopping activity online. As a result, John Lewis's high street stores are suffering major revenue cuts due to this. 

Statistics:
  • Total sales over the five weeks to 28 December jumped 7.2 per cent compared with 2012
  •  6.9 per cent on a like-for-like basis, hitting £734m
  • However, nearly all of the growth came from online sales, which now account for about one in three of all John Lewis purchases, up from 26.5 per cent in 2012
  • Online sales jumped 22.6 per cent, compared with a 1.2 per cent expansion for store sales


Own view:

I do think that online stores are doing far better than the retail stores that we see on the high street simply because convenience is the consumers number one important factor for a business. High street don't even come close to the way online world performs due to the fact that there are essentially millions of people per day accessing the online world and there will be very few people going in to shops unless they are already near one.

NDM: Trolling the world with a fake news story

Fake News Story Trolling

Link: http://www.independent.co.uk/news/uk/home-news/british-men-trolled-the-world-with-fake-story-caught-boat-to-syria-from-ayia-napa-after-night-out-a7071176.html

Summary:

Three British men claims that they accidentally took a boat to Syria after a night out in Ayia Napa which is being claimed at 'the best prank in the world'. The prank started on Facebook where a post went live and it reached a news outlet which made the men decide to carry out an experiment.The essentially took photos of themselves with a background that looked war-torn and looked similar to that of Syria, which was all just a prank to trick the consumer in to believing it. 

Statistics:

No statistics

Own view:

The concept of fake news is getting out of hand. After the the infamous blogger who made fake news regarding the election, it has started to formulate a trend and their would be no doubt (considering it to be the internet). People are looking for ways to go viral and these three men did do it. Furthermore, the online system needs to be re-checked. It should try and aim to prevent false news stories to circle around the internet as people are vulnerable to believing the story.