Monday, 3 October 2016

NDM: The Decline of the newspaper industry

News Paper Industry Declining

The Future of Newspapers:

1) Do you agree with its view that it is ‘a cause for concern, but not for panic’?

News papers have done so much good for society. It has kept government and companies to their account. One of which was the Washington Watergate Scandal which revealed the corruption of President Nixon. However, as time has passed, Newspapers have declined and are now endangered. The newest form of trying to receive revenue has seemed to be irrelevant and advertisers are declining to use newspapers as a source for advertising their products. It is said that newspapers have the most to lose from the internet. Circulation of newspapers have been falling in America, Europe, Australia and New Zealand, whereas in other parts of the world, newspapers are rising. Philip Mayer states that by 2043, newsprint will die. The youth are getting their news online, with over 30% of Britons ages between 15-24 stating they get their news online. 


2) The article is 10 years old - an eternity in digital media terms. Have the writer's predictions come to pass? Use statistics from your Ofcom research to support or challenge the writer's argument.

I do believe that the majority of the things stated in the article have come true, are have been outdated. This is because since 2006, we have had the creation of smartphones, tablets and consoles. These are all developments towards the e-media platform. Therefore, the rate at which youngsters access the internet will be much more than what they accessed during 2006. 


3) The Economist suggests that high-quality journalism in the future will be backed by non-profit organisations rather than profit-seeking media corporations. Is there any evidence for this? How is the Guardian funded? What do major stories from the last year such as the Panama Papers suggest about how investigative journalism is conducted in the digital age?

This is very much happening today. People are recording news and content on their smartphones and releasing it to the web free of charge. They are not necessarily profit driven, but rather spreading awareness. News paper companies are already seen to be losing money as well as being a commercial news provider. The Guardian, like any other news paper company, is funded through advertisement revenue. Businesses such as Nike want the cheapest way of gaining customers rather than having to spend £20,000 on a broadcast. They will pay Guardian a small fee in order to advertise their products on The Guardian newspaper. 

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