NDM: Print sales hold steady

Print sales are holding steady

Link: https://www.theguardian.com/media/2016/oct/20/newspaper-website-print-sales

Summary:

All of the UK's newspaper website had suffered an Olympic dip in September, leading to significant declines to the Daily Star and The Independent as print papers proved to be more resilient (powerful/dominance). The Sun has seen a drop of 1.52% in readership views on their site to 2.9 million readers. Mail Online has also seen a decline in readership views to about 3.2%, The Guardian fell by 4.65% month on month like other newspapers. The most affected newspapers (online ones) were the Independent which dropped by 11% , Express fell by 9.48% and the Daily Star fell by 26.3%. The print market had proved to be much more dominant during this period, with The Financial Times and The Guardian having an increase in circulation month on month. 

Statistics:

• The Sun had dropped by 1.25% in readership
• The Sun received 2.9 million readers after the decline
• Mail Online had lost 3.2%
• The Guardian fell by 4.65%
• Independent had lost 11% in readers
• Express fell by 9.48%
• Daily Star fell by 26.3% which was the biggest drop out of all the news sites

Own view:

The article doesn't seem to show a legitimate reason why the readership value had decreased so significantly for the online platform. My biggest guess, is the fact that the Olympic's (which was mentioned int he article) gained so much news coverage, the e-media platform seemed to have been the best way to keep up to date with the scores, which thus resulted in bigger readership value as people were tuning in to see the updates. However, since the Olympics had finished, people who didn't use the internet for these updates would return to their normal source of news which may well be newspapers.