NDM: Snapchat rising: is the youthful app headed for Facebook-sized success?

Snapchat rising: is the youthful app headed for Facebook-sized success?

Link: https://www.theguardian.com/technology/2017/feb/02/snapchat-evan-spiegel-growth-facebook-ipo-analysis

Summary:

Snap Inc ave out together paperwork that holds and interest in public offering. This in turn will value the company between 20bn-25bn (billion), making it one of the biggest technological offerings in recent years. In the early years of the apps creation, it was being used as a platform for users to send nude pictures. They believed that the ability to have a non-trackable online record when posting, allowed users to be more honest about themselves. 

Statistics:

• valued between 20 billion- 25 billion
• A famous user on Snapchat gets paid $10,000-$30,000 from advertisers

Own view: 

I do believe that Snapchat is worth a lot, but didn't seem to expect it to be worth so much- $20 billion. This shows how the unniqueness and gap in the market of an app has revolutionised the social media market place. Something that was used for selfies and blown up and reached tens of thousands of users, creating a platform for a new experience.