Learner Response & Feedback
Feedback:
WWW: This is a more than solid response that shows
critical autonomy, research and some relevant examples. You’ve clearly covered
both sides of the argument and explored the impact on audiences and
institutions.
EBI: One initial point – you’ve made a couple of errors
that you need to revise and ensure you don’t make in future. Firstly, when you
say ‘Society was under the influence of Marxism’ that is misleading – it
suggests people believed in Marxism which is certainly not the case. I think
you mean that traditional institutions had the power so a Marxist would say
this is an example of the elite controlling society. Secondly, the Daily Mail
does not have any kind of paywall – were you thinking of the Telegraph? You
need to get these things right!
Learner Response: Create a list of key revision topics from our new/digital
case study work this term based on your essay and feedback above. Revise these
topics over Christmas for your January MEST 3 Section B assessment.
- Write at least one more well-developed paragraph on the
question above as part of your revision.
Question: The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view
One reason why the development of new/digital media has made audiences more powerful in terms of consumption and production is because of the many doors the internet has opened for consumers to do the same things, if not, better than what institutions have been doing for years. The ability to share and challenge views made by institutions content is something that hasn't had an effect till now. People would generally believe that the news and powerful institutions are truthful and their content is 'real'. What new and digital media has done, is broken that barrier of false reality, and allowed consumers to live in an age where they are not being spoon fed countless and fake information like they previously would. Institutions would exploit their power by putting their ideologies (politically)b in their news stories in order to make their readers value and share that same perception. What digital media has done above all, is it has given consumers the chance to be producers of content rather than just being active consumers. Platforms such as YouTube, Vimeo and Facebook are all part of the same concept, to create content for other people's enjoyment, similar to how a large and powerful institutions would do their content. In addition, consumers have broken the wall of staying passive, as the internet has made researching far more convenient than ever with a simply click of a button. Why is this important? Well, consumers have access to the World Wide Web (WWW), which intern allows them to view other sources and if they come across one piece of news they can quickly see if what they have been reading is true. This makes audiences very powerful in terms of consumption as they have become more active simply because information and data is only one click away.
Chosen Topics:
Question: The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view
One reason why the development of new/digital media has made audiences more powerful in terms of consumption and production is because of the many doors the internet has opened for consumers to do the same things, if not, better than what institutions have been doing for years. The ability to share and challenge views made by institutions content is something that hasn't had an effect till now. People would generally believe that the news and powerful institutions are truthful and their content is 'real'. What new and digital media has done, is broken that barrier of false reality, and allowed consumers to live in an age where they are not being spoon fed countless and fake information like they previously would. Institutions would exploit their power by putting their ideologies (politically)b in their news stories in order to make their readers value and share that same perception. What digital media has done above all, is it has given consumers the chance to be producers of content rather than just being active consumers. Platforms such as YouTube, Vimeo and Facebook are all part of the same concept, to create content for other people's enjoyment, similar to how a large and powerful institutions would do their content. In addition, consumers have broken the wall of staying passive, as the internet has made researching far more convenient than ever with a simply click of a button. Why is this important? Well, consumers have access to the World Wide Web (WWW), which intern allows them to view other sources and if they come across one piece of news they can quickly see if what they have been reading is true. This makes audiences very powerful in terms of consumption as they have become more active simply because information and data is only one click away.
Chosen Topics:
- Globalisation
- Citizen Journalism
- Decline in News Paper Industry
- Marxism and Pluralism
- Hegemony
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