NDM: Why New Zealand's journalists should push for a new form of ownership

Why New Zealand's journalists should push for a new form of ownership

Link: https://www.theguardian.com/media/greenslade/2016/dec/07/why-new-zealands-journalists-should-push-for-a-new-form-of-ownership

Summary:

This article shows the need for journalists in News Zealand than anywhere in the world. Kiwi had tried to sell off its assets, however they decided to re-format themselves in hope that they receive more retained sales. They then decided to merge with radio and e-commerce businesses to create a unified media company called NZME.

Statistics:

• single business controlling 90% of the daily newspaper market
• he second highest concentration of print media ownership in the world, behind only China

Own view:

I do think that the examples shown in the article about Kiwi trying to change their brand identity to appeal to the new information-esk market is what exactly is happening all over the world. Businesses are trying to change from being a broadsheet newspaper to a more e-commerce media institution which is exactly what the big name institutions for news have done.