NDM: Chiara Ferragni – how a ‘crazy blogger’ turned her life into a shop window

Chiara Ferragni – how a ‘crazy blogger’ turned her life into a shop window

Link: https://www.theguardian.com/fashion/2016/nov/29/chiara-farragni-blogger-the-blonde-salad-socia-media-style-posts-multi-million-pound-business

Summary:

Chiara Farragni, also known as The Blonde Salad has started blogging in 2009, documenting camera-ready personal life etc. 7 years later she has received over 7.3 million followers via Instagram, 1.2 million likes on FB and 14 million page views per month on her website. She is now selling everything from suitcases to stilletos designed by herself. There is even custom boots that have also been designed by Farragni which includes her signature logo.

Statistics:

• 7.3 million followers via Instagram
• 1.2 million likes on Facebook
• 14 million page views per month on her website

Own view:

New and digital media has created another pro for itself. It goes to show, that this new media platform can also offer career opportunities to the users who use it. There have been many successes via the internet where dozens of people have gotten successful via YouTube or even just viral videos. It actually creates a figure head who can become just as powerful (if not even bigger) than other organisations. One person on the internet can have access to over 1.2 million, whereas a business with over 2,000 outlets can gain over 1.2 million customers. It goes to show that the digital age has given the ability to users to not only consume the news they like, but also create their own, they can be the voice of the people and can actually pose a threat to big institutions, which is why they are a target for a partnership deal.