NDM Article: Mobile Changing The Way We Shop?
Link: http://www.telegraph.co.uk/news/shopping-and-consumer-news/12172230/Are-mobiles-changing-how-we-shop.html
Summary:
Mobile phones have taken over our social lives, working days and now it has conquered people's wallets. New research suggests that the majority of online shopping was done via smartphones and tablets. According to IMRG, they state that 51% of online shopping was done through a smart device rather than the traditional laptop/computer. A year before, it was 40%, this shows rapid growth in this area.Retailers have improved their online interface, making their online shopping sites easier to view. It suggests that technology is catching up with consumers demand for impulse buying.
Statistics:
- 51% of online shopping is done on smart devices
- 40% was the figure during the previous year (same, for smart devices sch as tablet and phones)
- 66% of visits to retail sites during November to January was done through mobile devices
- The figure was 53% the previous year due to the number of visits to online retailers
Own view:
I believe that it is true that us consumers demand a better and quicker system that matches our ability to purchase items. Like the article stated '...consumers demand for impulse buying' suggesting that technology has finally allowed consumers to shop like never before. And, I do mean, never before. The sheer evidence that retailers are changing their retailing site to match the consumers buying habits goes to show how strong this market is through hand held devices such as the tablet. In addition, I think that the laptop isn't necessarily out of date, but it is non longer the prime source of shopping as we can see from the stats above. The laptop/computer is simply now used more frequently for browsing and to retrieve information, where as a table is less stronger in this field.
I believe that it is true that us consumers demand a better and quicker system that matches our ability to purchase items. Like the article stated '...consumers demand for impulse buying' suggesting that technology has finally allowed consumers to shop like never before. And, I do mean, never before. The sheer evidence that retailers are changing their retailing site to match the consumers buying habits goes to show how strong this market is through hand held devices such as the tablet. In addition, I think that the laptop isn't necessarily out of date, but it is non longer the prime source of shopping as we can see from the stats above. The laptop/computer is simply now used more frequently for browsing and to retrieve information, where as a table is less stronger in this field.
No comments:
Post a Comment