$1 Million to be invested into YouTube's Creators Platform
Link:
https://www.theguardian.com/media/2016/sep/22/google-youtube-creators-for-change-youtubers
Summary:
Google is finding $1 Million into helping inspiring YouTuber's with grants for production resources, tackling social issues as well as to encourage tolerance. The new programme will kick off featuring 6 famous YouTuber's. This starts with the UK YouTube comedian Hamza Arshad, who was well known over the world by his most popular YouTube comedy series; Diary of a BadMan. The money will be divided amongst the 6 YouTuber's, so that it can help them encourage the youth to follow good. The video featured on the article shows the journey that Hamza has come across from being a YouTuber. Due to the recent events of terrorism, his YouTube videos have made the youth more self aware, and is against radicalism. He is seen as one of the most effective tools against radicalism. The YouTube spokesman said that they wanted to challenge the negative stereotypes of the internet and that it is known for distrust and fuelling division, by doing this scheme, it shows the bright side of the internet and the changes it can do to the audience.
Statistics:
$1 Million to be spent on the scheme
Own view:
I do believe that YouTube content creators are as, if not, more powerful and influential than compared to actual celebrities. Gaining millions of views on their videos shows they have an active fan-base and people who look up to them. This is something that TV currently isn't successful at anymore, as celebs are being outnumbered by these content creators. The link to NDM is that, the digital platform is the step forward when it comes to preventing the youth to do radical things and this scheme is in corporation with that. In addition, YouTube is essentially the new TV, in the sense that it is regularly watched by audiences and hours are spent daily watching videos.
Link:
https://www.theguardian.com/media/2016/sep/22/google-youtube-creators-for-change-youtubers
Summary:
Google is finding $1 Million into helping inspiring YouTuber's with grants for production resources, tackling social issues as well as to encourage tolerance. The new programme will kick off featuring 6 famous YouTuber's. This starts with the UK YouTube comedian Hamza Arshad, who was well known over the world by his most popular YouTube comedy series; Diary of a BadMan. The money will be divided amongst the 6 YouTuber's, so that it can help them encourage the youth to follow good. The video featured on the article shows the journey that Hamza has come across from being a YouTuber. Due to the recent events of terrorism, his YouTube videos have made the youth more self aware, and is against radicalism. He is seen as one of the most effective tools against radicalism. The YouTube spokesman said that they wanted to challenge the negative stereotypes of the internet and that it is known for distrust and fuelling division, by doing this scheme, it shows the bright side of the internet and the changes it can do to the audience.
Statistics:
$1 Million to be spent on the scheme
Own view:
I do believe that YouTube content creators are as, if not, more powerful and influential than compared to actual celebrities. Gaining millions of views on their videos shows they have an active fan-base and people who look up to them. This is something that TV currently isn't successful at anymore, as celebs are being outnumbered by these content creators. The link to NDM is that, the digital platform is the step forward when it comes to preventing the youth to do radical things and this scheme is in corporation with that. In addition, YouTube is essentially the new TV, in the sense that it is regularly watched by audiences and hours are spent daily watching videos.
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