NDM Case Study- Change in News

How Has News Changed Case Study

Ofcom report into news consumption:

Notes-

• The 4 main platforms that are being investigated are: television, radio, print and online
• Various sources were used when collecting the information, on of which was a news survey and a face-to-face survey of around 2921 people across the UK
• Other sources used; BARB, National Readership Survey, UKOM/comScrore
• 9/10 adults in the UK state that they follow the news, that's 89% (on any platform)
• 67% of adults state that T.V is their primary choice for news coverage
• Over the years, the percentage has dropped from 89% to 73% in 2014
• The number of people who use the internet for news has remained the same

Questions: 

1) What are the most popular platforms for audiences to access news and how has this changed in recent years?

Television is the most used platform for news access, with over 67% of adults stating that t.v is their source for news coverage. However, the percentage has dropped to 75% (2014), then a 3 point from to 78%. This was a comparison in the 2015 to the 2014 views. The internet usage for news purposes has remained the same since 2014. 40% of adults state that they use news newspapers to get their daily news.

2) How do different age demographics access news in the UK?

• 9/10 Adults follow the news
• Ages 55+ tend to view the news on T.V than any other platform
• 67% of adults state that TV is their primary source for news
• Ages 16-24 are less interactive with radio, T.V and newspapers, as well as 51% of 16 to 24 year-old's use TV for news information
• 44% of adults against 21% of younger demographic state they use newspapers
• 59% of the youth (16-24 yrs) use e-media platform for news information, whereas 23% of  the 55+ demographic use e-media for news

3) Does socio-economic status change attitudes to news? If so, how?

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4) How many different sources of news are used on average? How does differ between different groups?

• the number of people have remained the same (2014)
• 44% of people use the news via TV
• 43% of those are internet users
• 34% of those are newspaper readers
• 60% of those are radio users (which is surprisingly a large figure, especially against the internet use)
• 48% view BBC news, and 27% view ITV news

Critical Autonomy: I believe there is a strong reason for why radio has gained a large percentage of  daily users than compared to the internet. I think that in today's society, there are much more youth drivers on the streets, as well as the continued existence of the older demographic driving. The radio is a feature which will obviously be used more regularly as there are more drivers on the roads as well as, the prime way for people to receive news, whether it be on BBC Extra or Kiss 100.

5) How has news consumption through television changed in recent years?

News consumption figures have been hit greatly by the introduction of e-media and other device introductions < my opinion

• The amount of hours people use to watch on average was 115 hours per week, the figure has drastically dropped by 7 hours in 2014 (previous hours was in 2013). 
• In total, ages 16-24 would watch a total of 25 hours of news per year (on average), 55+ age demographic would watch total 189 hours on average (per year)
• ITV is the younger demographics most popular source for news than compared to the older demographic
• 72% of adults tune in to watch BBC news

6) How much has news consumption through newspapers declined since 2005?

• Audience purchases/interactivity with newspapers have gone down (decreased) since 2005, by 27%
• There used to be 72% of newspaper readers before and during 2005, since 2014 there has been 45% of readers for newspapers (including broadsheets)
• The Sun was the more dominant newspaper out of The Daily Mirror and Daily Mail, with over 20% readers

Critical Autonomy: I do believe that part of the reason why The Sun has more of a market share than other newspapers is because of their page 3 exclusive. It has caused the boom of many readers int he past, and they may have loyal readers (male dominant). 

7) How does newspaper reach differ by age group?

• 16-24 year old's are likely to read The Sun by 27%
• The Metro would receive 25%
• 15% of the older demographic state that they read The Sun, which leaves 5% of the same demographic viewing The Metro

Critical Autonomy: Like the previous statement, since the internet allows age restricted content to be viewed much easier, and the youth are the ones that use the internet the most, they may use this restricted content. And, the correlation between The Sun views and restricted content is page 3. 

8) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?

• The Sun is the most used paper, with over 20% of the market share
• The Daily Mail is also a well used paper, with over 5.5 million readers on both media platforms

9) How does online news consumption differ for age, gender and socio-economic status?



10) What percentage of people use social media to access news? How does this differ by age and socio-economic status?

• 61% of 16 to 24 yearolds use the internet to get their news
• 26% of 55+ demographic get their news from the e-media platform

11) What percentage of users only use social media sites for their news?

• There is approximately 43% of users that use the internet for news related content

12) What are the most popular online sites for news?

• Top viewed news site is obviously BBC News, with over 56%
• 29% are viewed on Facebook
• 26% use Google for news updates (news section)

13) What percentage of 16-24 year olds access news mostly from social media?

• 43% of 16-24 yearolds use the news through social media 

14) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?

• Apps are the most popular form of access to these forms of content with 36%, meaning that smartphones is now considered one of the dominant e-media devices
• 27% type in what they are looking for via a search engine like Google
• 28% state they follow a link the see on social media, or have received one from a friend

New/digital media: audience and institution

15) What are the benefits for audiences from the changes new and digital media have had on the news industry?

The benefits for audiences is that it has allowed news to be delivered and presented much quicker than ever before. When an event has happened recently (within the last few hours), the news and digital media will automatically deliver that story, whereas it would take one day for a news paper to cover that story due to printing etc. In addition, the new and digital media allows news to be accessed for free, giving people more power on where they can get their news from, instead previously majority of the news papers had prices on them, making people having to buy it.

16) What are the benefits for institutions from the changes new and digital media have had on the news industry?

Institutions have gained a lot as well from the development in new and digital media for example, the wider audience market that previously. This is shown with The Daily Metro of receiving 5.5 million active readers on both platforms. It goes to show how much the e-media can provide for these institutions, as they get a much bigger reader base than they ever did. In addition, they can still make revenue after they print their one paper a day, and that is through their online news page, making them one step ahead of the game as well when previously they weren't. 

17) What are the downsides for audiences as a result of new and digital media in news?

New and digital media is not formulated by one person, it is made up on millions of users (people) world wide, and the stories and news they share for public reading is based off of their perception. For example, there were a few videos of police brutality, although this is very much true, the video seems to generate in a non-american's mind (such as myself) that all american police are brutal. When in fact, a few days later, a black man (during a protest) goes out of the crowd to hug a police officer and supports them. It shows how one side of the argument will be shown first and then the other side will be shown later one, giving people the unrealistic assumptions on the story. News institutions go through hours and hours of research to ensure that their view and article is unbiased (maybe not all, BBC certainly does), making these forms of news much reliable that the internet.

18) What are the downsides for institutions as a result of new and digital media in news?

Institutions that operated via printing out papers, have now days lost a lot of revenue since the birth of the 3rd e-media platform. Simply, because they charge for their papers which people can now find online for no extra cost and secondly, they print one paper a day, whereas the internet constantly updates on a daily basis, capturing the story today for the institution to print tomorrow. People today, want news and facts fast and the current news press's aren't giving the audience what they want, but the internet is. 

19) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I believe that the audience have benefited a lot from this development. It is now, that audience's have gained the power instead of the institutions. This was because, previously there was only newspapers that gave news to people, and therefore they had no choice but to pay in order to get the news they demanded. This showed how much power institutions had over their audience, it was as if they were forcing them to purchase a paper as it was considered a necessity.