Ant and Dec's £30 million deal

Ant and Dec's £30 million deal

Ant and Dec story: https://www.theguardian.com/media/2016/sep/07/and-dec-close-signing-30m-deal-itv

Summary:

ITV are trying to keep and 'lock' its famous celebs and TV presenters to stay and work for the programme for another 3 years. This deal hits 18 years of Ant and Dec working for ITV, and the duo have gained 20% more revenue than they normally do. ITV's has the potential to make £10 billion within the next three years, and so they want to ensure this potential makes its way by locking in famous faces such as the Geordie duo. New rivals to ITV, such as Amazon and Netflix are on the horizon. Due to this deal, Ant and Dec have put on hold an upcoming offers from Amazon and Netflix. ITV seem worried that they may end up like the BBC where Richard Hammond and the other Top Gear presenters moved to the rival company; Amazon. Another deal has taken place with another celebrity- Simon Cowell has been given £150 million for a three year deal to remain in X factor and BGT until 2019. ITV have suffered from a slump in ratings and hasn't hit this low for 10 years. 

Stats:

• Ant and Dec- £30 million
• Simon Cowell- £150 million
• 10 year decline in ratings
• 20% increase in revenue for Ant and Dec since the previous years

Own view:

I believe by judging form this statement, that TV channels are in trouble. They believe that the reason for their success is because of these successful faces such as Ant and Dec. Thus leading to, a contract being pulled out in order to ensure an audience for the next 3 years as TV is slowly dying out amongst the youth.