NDM: Online shopping drives John Lewis sales as high street stores suffer

Online shopping drives John Lewis sales as high street stores suffer

Link: http://www.independent.co.uk/news/business/news/online-shopping-drives-john-lewis-sales-as-high-street-stores-suffer-9033163.html

Summary: 

This article is showing that the online version of John Lewis is outrunning their high street stores revenue, meaning consumers are not being active when shopping. By this it means simply that, consumers are no longer taking the time to travel to these high street stores, and do the majority of their shopping activity online. As a result, John Lewis's high street stores are suffering major revenue cuts due to this. 

Statistics:

• Total sales over the five weeks to 28 December jumped 7.2 per cent compared with 2012
•  6.9 per cent on a like-for-like basis, hitting £734m
• However, nearly all of the growth came from online sales, which now account for about one in three of all John Lewis purchases, up from 26.5 per cent in 2012
• Online sales jumped 22.6 per cent, compared with a 1.2 per cent expansion for store sales

Own view:

I do think that online stores are doing far better than the retail stores that we see on the high street simply because convenience is the consumers number one important factor for a business. High street don't even come close to the way online world performs due to the fact that there are essentially millions of people per day accessing the online world and there will be very few people going in to shops unless they are already near one.