Snapchat cracks down on risque images and fake news
Link: https://www.theguardian.com/technology/2017/jan/24/snapchat-cracks-down-on-soft-porn-and-fake-news
Summary;
Snapchat are tightening up its guidelines on its Discovery Service banning the posting of risque images without editorial proof. In other words, they are restricting the ability for information to be spread across their service unless been proven true by editors etc. This will lead to a more positive environment amongst snapchat users as they feel safer to consume the information their receive via this online service.
Statistics:
- the app bars children from under 13 from making accounts
- allows 13- to 17-year-olds on the service
Own view:
I believe this is more than just keeping their service safe from fake news. I believe this to be a more competitive approach to gain more users. Snapchat are creating this image of dedication that their user base 'comes first' and is something Facebook hasn't been doing. Facebook are struggling in the fake news conspiracy and this gives Snapchat the competitive advantage to take those Facebook users on to their platform by representing themselves as the opposite of Facebook- people to will try everything to make sure audiences don't consume false information, is the image that Snapchat are showing. Therefore, I believe this to be more of a competitive approach to rival Facebook as they have slightly dipped in user volumes since the outbreak of fake news.
I believe this is more than just keeping their service safe from fake news. I believe this to be a more competitive approach to gain more users. Snapchat are creating this image of dedication that their user base 'comes first' and is something Facebook hasn't been doing. Facebook are struggling in the fake news conspiracy and this gives Snapchat the competitive advantage to take those Facebook users on to their platform by representing themselves as the opposite of Facebook- people to will try everything to make sure audiences don't consume false information, is the image that Snapchat are showing. Therefore, I believe this to be more of a competitive approach to rival Facebook as they have slightly dipped in user volumes since the outbreak of fake news.
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