NDM: Popular newspapers suffer greater circulation falls than qualities

Popular newspapers suffer greater circulation falls than qualities

Link: https://www.theguardian.com/media/greenslade/2017/jan/19/popular-newspapers-suffer-greater-circulation-falls-than-qualities

Summary:

This article is about the numbers showing the drastic dip in news paper purchases. News institutions such as The Sun, The Times, The Mirror and the Daily Star have all seen enormous decrease in the percentage of sales last year.

Statistics:

• The Daily Express, for example, sold an average of 391,626 copies a day in December 2016, down by 2.3% on the same month the year before.
•  Daily Star (which boasts every day of being 20p cheaper than the 50p Sun), was down by 2.5% to 440,471.
• The Daily Mirror was the largest year-on-year faller, down by 11.7% to an average daily sale of just 716,923 copies.
• Sun did much better: down by 10.5% to 1,611,464. 
• Times, with a 9.2% rise over the year to record a total sale of 446,164 (including bulks)

Own view:

It has been like this ever since the internet broke out, where people found the feature to share information world wide without having to pay for it first. Social media has a big part to play as it connects people from various places and is where news is first broken out, as people involved with the situation generally post something on social media. This has lead to the importance of paying for news to become invalid and free. There is no way that people would pay for a physical copy of a news paper where they can get a digital copy for free. There is this form of contradictory through-out the news paper industry as on one hand they are dying, and on the other they hold the keys to change it but aren't doing anything about it.