Thursday, 12 January 2017

NDM: Snapchat to set up main international hub in UK

Snapchat to set up main international hub in UK

Snap Inc says more than 60% of British smartphone users aged between 13 and 34 use Snapchat.
Link: https://www.theguardian.com/technology/2017/jan/10/snapchat-snap-inc-international-hub-uk







Summary:

Snap Inc has announced it will be setting up a main international hub in the UK. Its main purpose for moving is the confidence in British tech. Snap Inc have claimed that they chose Britain above other nations because it has a creative industry. 

Statistics: 
  • There are more than 10 million daily Snapchatters in the UK
  • Snapchat's user base is with a stated user base of over 150m
  • Facebook and Twitter, with a billion and 350 million users
  • The company says more than 60% of British smartphone users aged between 13 and 34 are Snapchatters

Own view:

I believe that there is more to it than just trying to avoid tax like other big names corporations. I think that Snap Inc have an actual method of trying to do something with the resources that Britain can offer, like its creative industries and people. Snap Inc have taken it forward for other institutions to follow, that it is the skills and creative aspect of the country that matters, and not the low tax imposers. 


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